Our Story: Building Trust Above Your Head
A Local Team Dedicated to Quality, Integrity, and the Perfect Roof. Proudly Serving
Manchester & Cheshire.
All Work Comes With An Insurance Backed Guarantee.
A Different Kind of Roofing Company
Sure Choice Roofing was founded with a single, clear mission: to bring transparency and elite craftsmanship back to the North West’s rooftops.
We aren’t a national franchise with a call centre in another city. We are a local, independent team of roofing specialists who live and work in the same communities we serve—from the busy streets of South Manchester to the leafy lanes of Cheshire. When you hire us, you aren’t just getting a contractor; you’re getting a neighbour who takes immense pride in the skyline of our region.
The "Sure Choice" Philosophy: Why We Only Do Full Replacements
At Sure Choice Roofing, we made a bold decision that sets us apart from almost every other roofer in Altrincham, Stockport, or Wilmslow.
We do not offer minor patch repairs.
This wasn’t a decision made for profit—it was made for integrity. Over years of working in the North West climate, we saw a recurring pattern: homeowners spending hundreds of pounds on “quick fixes” for aging roofs, only for a new leak to appear a few months later. We saw old bitumen felt crumbling under the tiles and rotten battens that no amount of cement could save.
We realised that the only way to truly protect a home and give a customer total peace of mind was to offer full, strip-to-rafter replacements. By removing the old system entirely, we can guarantee that every inch of your new roof—from the breathable membrane to the final ridge tile—is perfect. This philosophy allows us to stand behind our work with an insurance backed guarantee.
Expertise Rooted in the North West
Every region has its own architectural DNA. To be a master roofer in Cheshire and Manchester, you have to understand more than just hammers and nails. You have to understand the heritage of the materials that built our towns.
- The Manchester Terrace: We grew up around the iconic red-brick terraces of Didsbury and Chorlton. We know how to handle their steep pitches and traditional slate requirements.
- The Cheshire Manor: We have spent years perfecting the art of premium tiling and leadwork for the grander properties in Knutsford, Alderley Edge, and Hale.
- Modern Extensions: We stay at the cutting edge of GRP fibreglass and EPDM rubber technologies, ensuring that modern homes in Cheadle and Sale have flat roofs that outlast the traditional felt of the past.
The People Behind the Promise
We know that inviting a team of tradespeople to your home is a big deal. That’s why we prioritise personality as much as technical skill.
Our On-Site Team
Our installers aren’t just “labourers.” They are skilled tradespeople who have been trained in the Sure Choice Way. This means:
● Respect for Your Property: We treat your driveway and garden like our own.
● Clear Communication: If we find a rotten timber during the strip-back, we show it to you immediately and explain the fix. No hidden surprises.
● Tidy Working: We arrange for skips to be delivered and removed promptly. We don’t believe a job is finished until the site is spotless.
Our Exterior Survey Specialists
We’ve invested in technology to make your life easier. Our survey team uses high-resolution photography and aerial assessments to map out your roof’s needs. This allows us to provide a fixed-price agreement. It’s professional, non-intrusive, and highly accurate.
Our Commitment to You: The Insurance Backed Guarantee
At Sure Choice Roofing, we provide insurance guarantees, so you can rest assured with total peace of mind.
Every full replacement we do—whether it’s a small garage flat roof or a massive slate restoration—comes with our comprehensive insurance backed guarantee. Because we are a local business, we are always around. If you have a question years down the line, we’ll be here to answer it. This commitment to long-term service is why so much of our work comes from word-of-mouth recommendations in the Manchester and Cheshire areas.
A Transparent Experience
We know that home improvements can be disruptive. That’s why we have spent years refining
our "Daily Workflow." By specialising in replacements, we’ve become incredibly efficient without ever
compromising on quality.
Our goal is to work towards your timelines. We manage the scaffolding, the
materials, and the waste so that all you have to do is watch your home’s transformation. We
work with a sense of urgency because we know you want your home back to normal—just with
the added security of a brand-new roof.
Why Homeowners Choose Sure Choice
Feature
The Sure Choice Way
The "Typical" Way
Survey
Exterior-only, tech-led, non-intrusive.
Often requires access to your loft/home.
Repairs
We don't do patches; we solve the root cause.
Constant "quick fixes" that lead to repeat costs.
Guarantee
Insurance Backed Guarantee.
Often 12 months or no written guarantee.
Timeline
To suit your requirements.
Jobs often drag on for weeks with "no-show" days.
Materials
Premium slate, clay, and breathable membranes.
Often use cheaper, non-breathable felt.
CONTACT OUR ROOF INSTALLATION TEAM TODAY
Beyond the Roof: Our Community Values
We believe that a business should be a force for good in its local area. We source our materials from local suppliers whenever possible, supporting the North West economy. We also prioritise safety—not just for our team, but for your family and the public. Our scaffolding and site management meet the highest industry standards, ensuring that every project in Stockport or Wilmslow is a model of professional conduct.
Frequently Asked Questions About Us
What is the expertise behind Sure Choice Roofing??
Sure Choice Roofing was founded to bring a higher standard of professionalism and transparency to the North West roofing market. Our team is made up of seasoned roofing specialists who have spent years working on premium residential projects across Manchester and Cheshire. We combined our collective expertise to create a service that prioritises modern technology, fixed-price integrity, and a much-needed “customer-first” approach.
Are you insured?
Yes, fully. We carry comprehensive Public Liability and Employer’s Liability insurance, giving you total protection while we are working on your property.
Who will be carrying out the work on my roof?
Your project will be handled by our dedicated, professional installation team. At Sure Choice Roofing, we maintain total accountability for every project. By keeping our team focused and specialised, we ensure that our high standards for craftsmanship and site safety are met on every job. We don’t believe in the “set and forget” approach; our experts are on-site to ensure your roof is installed to the exact specifications required to qualify for our Insurance Backed Guarantee. This direct approach allows us to provide the friendly, professional, and reliable service our clients expect.
How does your roofing survey process work?
We conduct a high-precision external assessment designed to be completely non-intrusive. Because the majority of roofing issues—such as failing mortar, tile fatigue, and leadwork deterioration—occur on the outer “envelope” of your home, our experts focus on a detailed technical inspection of the roof’s exterior. This allows us to provide a comprehensive, fixed-price agreement. By identifying potential risks where they start, we ensure your new installation is perfectly engineered to provide decades of protection.
Ready to Start Your Journey With Us?
We would love to show you why we are the “Sure Choice” for so many homeowners in Manchester and Cheshire. If you value honesty, efficiency, and a roof that will protect your family for a generation, we are the team for you.
Manchester: 0161 327 4765 Mobile: 07525 583 191 Email: info@surechoiceroofing.co.uk