Privacy Policy: Sure Choice Roofing
1. Introduction
1.1 We are committed to safeguarding the privacy of our website visitors and service users. 1.2 This policy applies where Sure Choice Roofing acts as a data controller with respect to your personal data; in other words, where we determine the purpose and means of processing that data. 1.3 We use cookies on our website. For non-essential cookies (such as analytics or marketing), we will ask for your explicit consent via a cookie banner when you first visit our site.
2. About Us
2.1 In this policy, “we”, “us” and “our” refer to Sure Choice Roofing. 2.2 Our mission is to provide professional, transparent roofing services across Manchester and Cheshire. Protecting your data is a key part of that professional standard.
3. How We Use Your Personal Data
We process your data under several “lawful bases” as defined by UK law:
● 3.1 Usage Data: We process data about your use of our website (IP address, location, browser type). Lawful Basis: Legitimate interests (improving our website experience).
● 3.2 Service & Quote Data: When you request a “non-intrusive survey” or a quote, we process your name, address, and contact details. Lawful Basis: Contractual necessity (providing you with a roofing quote/service).
● 3.3 Customer Relationship Data: We process information relating to our ongoing relationship, including records of your 15-year guarantee. Lawful Basis: Legitimate interests (managing our long-term guarantees and customer service).
● 3.4 Communication Data: Information sent via our contact forms (metadata and content) is processed for record-keeping. Lawful Basis: Legitimate interests (responding to your inquiries).
4. Providing Your Data to Others
4.1 We do not sell your data to third-party marketing companies. 4.2 We may disclose your data to our insurers or professional advisers (e.g., accountants or legal counsel) only when necessary for managing risks or maintaining insurance coverage. 4.3 We may share your details with vetted contractors (such as scaffolders) strictly as required to fulfil your roofing
project.
5. Data From Third Party Platforms
We may receive personal data (e.g., name, phone, email, postcode) from Meta (Facebook/Instagram) via lead ads when you submit an enquiry form. This data is used solely to contact you about your requested roof survey/quote and is processed under legitimate interests or contractual necessity. We do not use it for unrelated marketing. Meta’s Data Policy also applies.
6. Retaining and Deleting Personal Data
6.1 We only keep your data for as long as necessary. 6.2 Roofing Guarantees: Because we provide a 10 year guarantee on our installations, we will retain your project records (name, address, and work completed) for 11 years to ensure we can honour that guarantee and provide historical support for your property. 6.3 General inquiries that do not result in a contract
are deleted after 24 months.
7. Your Rights (UK GDPR 2026)
Under the latest UK data protection laws, you have the following rights:
● Access: You can ask for copies of your data (Subject Access Request).
● Rectification: You can ask us to correct inaccurate information.
● Erasure: You can ask us to delete your data (subject to our legal requirements to keep records for insurance/tax).
● Withdraw Consent: Where you gave consent for cookies or marketing, you can take it back at any time.
● Complaints: You have the right to complain to the Information Commissioner’s Office (ICO) if you believe we have mishandled your data.
8. Cookies & Tracking
8.1 We use cookies for authentication, security, and analysis. 8.2 Google Analytics: We use this to understand how visitors find us in Manchester and Cheshire. Under the 2025 Data Act, we provide an easy “one-click” way for you to opt-out of these non- essential cookies.
9. Our Details
9.1 This website is owned and operated by Sure Choice Roofing. 9.2 You can contact us via our website contact form or directly via email at info@surechoiceroofing.co.uk.
Privacy Policy Updated February 2026.